Spirit expands premium seats and loyalty rewards to emerge from bankruptcy
Business Insider
February 25, 2026
AI-Generated Deep Dive Summary
Spirit Airlines is making a bold move away from its budget roots by expanding its premium offerings and loyalty programs as part of its strategy to emerge from bankruptcy. The airline plans to introduce new Spirit First loungers, extra-legroom premium economy seats, and enhanced loyalty perks while maintaining its low-cost no-frills fares. This hybrid approach aims to attract price-sensitive travelers while building a more loyal customer base through improved rewards and services.
Spirit's restructuring efforts, expected to finalize in late spring or early summer, aim to reduce debt and costs, positioning the airline for financial stability. By mimicking legacy carriers like American, Delta, and United, Spirit is betting on premium cabins as a key revenue driver. For instance, Delta’s new Airbus A321neo dedicates nearly half of its seats to first class, highlighting the industry’s shift toward high-end offerings.
In addition to expanding its premium economy options and rebranding its “Big Front Seat” as Spirit First, the airline is also enhancing its loyalty program with better rewards for frequent flyers. This includes a credit card partnership offering priority boarding, extra baggage allowances, and bonus points for sign-ups. Spirit’s strategy aligns with broader trends in the aviation industry, where even low-cost carriers are investing in premium services to compete.
While Spirit continues to cater to budget-conscious travelers, its focus on premium offerings reflects a growing demand for comfort and convenience. By offering more choices—ranging from ultra-cheap no-frills tickets to luxurious first-class experiences—it aims to appeal to a wider range of passengers. This balanced approach could help Spirit rebuild its reputation and attract both leisure and business travelers.
Spirit’s pivot toward premium services is not just about financial recovery but also about staying relevant in an increasingly competitive market. By doubling down on loyalty programs and premium seating, the airline is signaling its intent to compete more effectively with legacy carriers while retaining its budget-friendly appeal for those who prefer affordability over amenities. This strategic shift could be a turning point in Spirit’s long journey back to profitability.
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Originally published on Business Insider on 2/25/2026