‘Sportcation’ gains popularity among China youth, transforms romantic getaway into athletic hub

South China Morning Post
by Yating Yang
February 23, 2026
AI-Generated Deep Dive Summary
‘Sportcation’ gains popularity among China youth, transforms romantic getaway into athletic hub
'Sportcation,' a trend blending physical activity with travel, is gaining popularity among health-conscious Chinese youth. Instead of traditional leisure activities like sightseeing or relaxation, this new approach centers on rigorous sports experiences during vacations. For instance, destinations like Bali are being transformed into hubs for grueling sporting events, such as military-style tennis camps, appealing to individuals willing to spend up to 20,000 yuan ($2,800) for an intense athletic getaway. This trend reflects a broader shift in Chinese travel preferences, where physical fitness is prioritized over relaxation. Young travelers are seeking unique experiences that challenge them physically while exploring new locations. Popular activities include endurance sports, adventure tourism, and competitive sports camps. These experiences often combine structured training with opportunities to explore
Verticals
worldasia
Originally published on South China Morning Post on 2/23/2026