Spotify and Liquid Death release a limited-edition speaker shaped like... an urn? | TechCrunch

TechCrunch

by Lauren Forristal

February 24, 2026

AI-Generated Deep Dive Summary

Spotify and Liquid Death have introduced an unconventional collaboration: the Eternal Playlist Urn, a limited-edition Bluetooth speaker shaped like a cremation urn. Available for $495 in the U.S., only 150 units are being sold. While not designed to hold ashes, the urn is intended as a collector’s item with a built-in speaker on its lid. Spotify calls it the world’s first music-streaming urn, aiming to make death “less boring” by allowing the deceased to enjoy an eternal playlist. The urn connects wirelessly via Bluetooth and syncs with a custom playlist created using Spotify. Users answer questions about their vibe and favorite songs to generate this playlist, which can be shared with friends and family. Despite its unique design, the audio quality is questionable due to the speaker being compacted into the lid of a small urn. This collaboration marks Spotify’s second hardware partnership after working with Ikea in 2022. Known for its bold marketing stunts, Liquid Death previously released a life-sized Yeti Casket cooler that sold for $68,200 at auction. The Eternal Playlist Urn follows in this irreverent tradition, blending humor and dark comedy to grab attention. While some might find the concept morbid or absurd, it highlights how brands can push creative boundaries to engage consumers. This product serves more as a marketing gag than a practical device. It taps into the growing trend of tech-driven, quirky gadgets designed to spark conversation and social media buzz. By combining humor with technology, Liquid Death and Spotify have crafted a product that challenges norms and stands out in a crowded market. Whether seen as clever or tasteless, it reflects the lengths brands will go to capture public interest in tech and beyond.

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Originally published on TechCrunch on 2/24/2026