Spotify rolls out AI-powered Prompted Playlists to the U.K. and other markets | TechCrunch

TechCrunch

by Lauren Forristal

February 23, 2026

AI-Generated Deep Dive Summary

Spotify has expanded its AI-powered "Prompted Playlists" feature to Premium subscribers in the U.K., Ireland, Australia, and Sweden, following initial tests in New Zealand, the U.S., and Canada. This innovative tool allows users to describe their desired playlist using natural language prompts, such as a mood, activity, or memory. By tapping "Create" and selecting "Prompted Playlist," users can input prompts in English, and Spotify's AI generates tailored playlists based on themes like musical eras, genres, or even TV shows. The feature leverages the user’s listening history and current music trends to curate tracks. Each song is accompanied by a brief explanation, offering insights into its selection. Users can refine their playlists by adjusting prompts or setting automatic refreshes daily or weekly. While still in beta, usage limits apply, with some users hitting limits after around 20-30 prompts. This rollout highlights Spotify's growing integration of AI across its platform, including features like Page Match for audiobooks and About This Song. The company has also implemented AI internally, allowing developers to focus on higher-level tasks without coding since December. Spotify’s expansion into physical book sales further underscores its commitment to enhancing user experiences through technology. For tech enthusiasts, this marks a significant step in AI-driven personalization within digital entertainment. By simplifying playlist creation and offering dynamic content tailored to evolving tastes, Spotify is not only improving user engagement but also setting a benchmark for AI innovation in the music industry. This development underscores the broader impact of AI in transforming how users interact with media, making services more intuitive and personalized.

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Originally published on TechCrunch on 2/23/2026