Steam Users Aren’t Happy That Steam Next Fest Feels Overrun With AI Art
Kotaku
by Lewis ParkerFebruary 24, 2026
AI-Generated Deep Dive Summary
Steam users are expressing dissatisfaction with this year’s Steam Next Fest, feeling overwhelmed by the sheer number of games featuring AI-generated art. The demo showcase, designed to highlight upcoming titles, has been flooded with indie developers using AI tools like MidJourney and DALL-E to create visuals, leading many players to question the authenticity and creativity behind these projects. While some appreciate the efficiency AI brings to game development, others argue that it lacks the unique flair of hand-drawn art, which they believe adds soul and personality to games.
The influx of AI-generated content has sparked a broader debate within the gaming community about the role of technology in creative processes. Critics argue that relying too heavily on AI risks homogenizing game art, making titles feel indistinguishable from one another. They point out that many games at Next Fest look similar due to the limitations of AI tools, which often produce predictable or formulaic visuals. This has led some users to label the event as “overrun” by generic, machine-made art.
However, proponents of AI art defend its use as a valuable resource for small developers with limited resources. They highlight that AI can help creators focus on gameplay mechanics and storytelling rather than spending months on artwork. Despite concerns, there’s no denying that AI is here to stay in game development, raising important questions about how developers balance innovation with authenticity.
For readers interested in gaming, this issue matters because it touches on the future of game design and the value placed on creativity versus efficiency. As AI tools become more accessible, the conversation around their role in game development will only grow more relevant. Whether players prefer hand-crafted art or appreciate the speed and accessibility AI brings, the debate over AI-generated content is unlikely to fade anytime soon.
Ultimately, Steam Next Fest serves as a microcosm of the larger discussion about where gaming is headed. While some users are frustrated by what they see as an over-reliance on AI, others view it as a necessary evolution in game development. As the technology continues to advance and becomes more integrated into the creative process, players will have to decide whether they value unique art styles or the efficiency that AI can offer.
Verticals
gamingentertainment
Originally published on Kotaku on 2/24/2026