'Street agents' exploiting athletes in NIL deals, coaches warn - ESPN

ESPN

by Paula Lavigne

February 23, 2026

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"Street agents," unregulated middlemen in NIL (Name, Image, Likeness) deals, are exploiting high school athletes by charging excessive fees and operating without proper oversight, according to concerns raised by coaches and sports administrators. These agents, often not certified or licensed, promise to help athletes secure college scholarships or NIL deals but frequently act in their own financial interest rather than the athlete's best outcome. With the rise of cash flowing intoNIL deals, these agents have become more prevalent and lucrative, leaving many athletes at risk of being overcharged or misled. Coaches and sports leaders warn that high school athletes are particularly vulnerable because they lack the safeguards provided by university compliance offices. Unlike professional leagues, where agents must be certified by players' unions, NIL agents at the high school and college levels operate with little to no regulation. This lack of oversight has led to a growing number of street agents who exploit athletes by charging upfront fees or taking large percentages of earnings. Surveys reveal that 18% of college athletes reported receiving NIL help in high school, with many agreeing to give agents a percentage of their earnings—though only half expressed satisfaction with these arrangements. The issue has gained attention from coaches and policymakers, with some calling for better regulation to protect young athletes. Street agents often approach athletes through social media, private training facilities, or AAU leagues, making it difficult for schools or families to monitor their actions. Many agents lack formal qualifications and operate in an informal manner, leading to concerns about exploitation and conflicts of interest. The lack of oversight in NIL deals raises significant ethical and financial concerns. Coaches report that some street agents have even jeopardized athletes' existing offers by pushing them toward unvetted opportunities. Advocates stress the need for clearer guidelines and regulatory frameworks to ensure athletes receive fair representation and protection from predatory

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Originally published on ESPN on 2/23/2026