Substack, Polymarket announce partnership: ‘Journalism is better when it’s backed by live markets’
The Hill
by Dominick MastrangeloFebruary 19, 2026
AI-Generated Deep Dive Summary
Substack, a popular publishing platform for newsletters, has teamed up with Polymarket, a prediction market platform, to integrate real-time data into Substack content. This partnership allows Substack users to embed Polymarket’s crowd-sourced predictions directly into their articles, offering readers fresh insights on current events like election timelines and political shifts. The collaboration is particularly significant for political journalism, as it combines the power of live markets with in-depth analysis.
Polymarket’s prediction markets aggregate collective intelligence from its user base, providing a unique lens on events such as elections or policy outcomes. By integrating this data into Substack content, writers can offer readers a more dynamic and evidence-based perspective on current affairs. The partnership also streamlines the process for Substack creators, enabling them to seamlessly incorporate real-time insights without additional effort.
The announcement highlights the growing intersection of journalism and technology in covering politics. Polymarket’s data adds an extra layer of credibility and engagement to Substack articles, offering readers a way to track shifting odds on events as they unfold. This integration is particularly valuable for subscribers of high-revenue Substack publications, which are already leveraging this data to produce cutting-edge content.
For readers interested in politics, this partnership enhances the depth and interactivity of news consumption. By embedding Polymarket’s predictions into Substack articles, writers can provide a more nuanced understanding of complex events while keeping their audience informed about potential outcomes in real time. This innovation underscores the evolving role of technology in shaping how news is both created and consumed.
Overall, the collaboration between Substack and Polymarket marks an exciting step forward for political journalism. It not only strengthens the quality of content available to readers but also sets a new standard for integrating data-driven insights into news reporting. As more creators adopt this tool, the partnership has the potential to redefine how politics is covered in
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Originally published on The Hill on 2/19/2026