Sweeping Into History: Aidan Oldenburg Is The Poster Boy Of US Curling

Forbes Business

by Tim Genske, Contributor

February 14, 2026

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Aidan Oldenburg, an American Olympic curler, has become a symbol of the sport’s growing professionalization and its appeal as a blend of athleticism and relatable fun. As one of the youngest and most dynamic athletes in the sport, Oldenburg represents a new wave of curling that is capturing attention both on and off the ice. His rise to prominence highlights how curling is evolving into a more mainstream and commercially viable sport, with opportunities for sponsorships, media coverage, and fan engagement. Oldenburg’s journey from an unknown competitor to a household name in US curling has been marked by his infectious personality and competitive prowess. Born and raised in Wisconsin, he grew up around the game, but it wasn’t until his participation in international competitions that he began to gain widespread recognition. His performances at the 2022 Beijing Winter Olympics, where he helped lead the US team to a historic bronze medal, solidified his status as one of the sport’s rising stars. Beyond his athletic achievements, Oldenburg’s approachable demeanor and sense of humor have made him a fan favorite. The rise of curling in the United States is closely tied to its increasing popularity worldwide, driven by organizations like the World Curling Federation and the establishment of professional circuits such as the Winter Olympic Games. This shift has created new business opportunities, from media rights deals to merchandise sales and sponsorships. Oldenburg’s visibility has played a key role in this

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Originally published on Forbes Business on 2/14/2026