“TBPN” and the Rise of the Tech-Friendly Talk Show

The New Yorker

by Diego Lasarte

February 25, 2026

AI-Generated Deep Dive Summary

"TBPN," or the Technology Business Programming Network, is a rising star in the world of tech media, offering a fresh perspective on technology, startups, and finance. Created by Jordi Hays and John Coogan, both veterans of the tech startup scene, the daily three-hour live web show aims to bridge the gap between traditional media and the tech industry. Unlike mainstream outlets, which many tech insiders view as biased or ill-informed, TBPN positions itself as a pro-tech platform, celebrating innovation and its potential for positive change. The show’s success lies in its ability to connect with top tech leaders, including Sam Altman, Mark Zuckerberg, and Satya Nadella of Microsoft. These executives have chosen TBPN over traditional outlets like CNBC or the Wall Street Journal for their high-profile interviews, highlighting the platform’s credibility and appeal within the tech community. Coogan and Hays bring a unique blend of expertise and enthusiasm to their coverage, focusing on the nitty-gritty details of life in Big Tech while maintaining a conversational tone that makes the show feel like a group chat with friends. The rise of TBPN reflects a growing divide between Silicon Valley and traditional media, with tech insiders often feeling misunderstood or misrepresented by mainstream outlets. By positioning themselves as part of the tech community rather than critics, Hays and Coogan have carved out a niche that resonates with both industry insiders and tech enthusiasts. Their approach not only challenges the dominance of legacy media but also offers a new model for how tech can engage with the public—one that is more authentic, accessible, and aligned with the values of innovation. For readers interested in culture, TBPN’s ascent highlights the evolving relationship between technology and media. As tech companies increasingly seek platforms that understand their mission and vision, shows like TBPN are filling a critical gap, offering a perspective that feels both insider and inclusive. This shift not only changes how tech stories are told but also underscores the broader cultural impact of technology on traditional industries. Ultimately, TBPN’s success is a testament to the power

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Originally published on The New Yorker on 2/25/2026