Team USA Has An Edge At These Winter Olympics: $200,000 Bobsleds
Forbes Business
by Brett Knight, Forbes StaffFebruary 14, 2026
AI-Generated Deep Dive Summary
Team USA is set to gain a competitive edge at the Milan Cortina Games with state-of-the-art bobsleds valued at $200,000 each. Remarkably, the team did not incur any costs for these high-performance vehicles, thanks to strategic partnerships and sponsorships. This financial advantage positions them to potentially medal in both two-man and two-woman events, highlighting how innovative collaborations can translate into athletic success.
The bobsleds were provided by prominent brands like BMW and Procter & Gamble (P&G) as part of their sponsorship deals with Team USA. These partnerships not only reduce financial strain on the delegation but also leverage corporate resources to enhance athlete performance. Such initiatives exemplify effective sponsorships, where companies invest in cutting-edge equipment to support athletes while gaining brand visibility and associating with potential medalists.
From a business perspective, this approach underscores the value of strategic sponsorships in sports marketing. By donating advanced bobsleds
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Originally published on Forbes Business on 2/14/2026