Tesla’s cheaper $60,000 Cybertruck is still a Cybertruck
The Verge
February 20, 2026
AI-Generated Deep Dive Summary
Tesla has introduced a new all-wheel drive Cybertruck variant priced at $59,990, marking its lowest price yet while still exceeding Elon Musk’s initial $40,000 target. This move comes alongside a $15,000 discount on the high-end Cyberbeast model, reflecting Tesla’s efforts to revitalize sluggish Cybertruck sales. The new dual-motor AWD version offers features not seen in earlier models, such as a powered tonneau cover and bed outlets, despite being more affordable than the discontinued rear-wheel drive version.
TheCybertruck has faced criticism for its delayed production and high starting price since its unveiling. Tesla’s decision to reduce prices and enhance features aims to address these issues while maintaining the truck’s premium appeal. The company is betting that these changes will resonate with consumers seeking a balance between affordability and advanced technology, particularly in the electric vehicle market.
For tech enthusiasts and potential buyers, this announcement highlights Tesla’s strategic pivot to improve product accessibility without compromising on innovation. By cutting costs and adding实用 features, Tesla hopes to attract a broader audience and扭转 its Cybertruck sales slump. This shift underscores the importance of adaptability in the competitive EV industry, where meeting customer expectations is key to long-term success.
Ultimately, Tesla’s price adjustments and feature upgrades signal a more pragmatic approach to market demands. While theCybertruck remains a high-end vehicle, its lower starting price and improved specs make it a more viable option for tech-savvy consumers looking for a versatile and futuristic truck. This move not only addresses past criticisms but also positions the Cybertruck as a more accessible yet innovative choice in the EV landscape.
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Originally published on The Verge on 2/20/2026