Texas outpaces Senate primary spending record ahead of March 3 election

The Hill

by Sarah Davis

February 25, 2026

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Texas outpaces Senate primary spending record ahead of March 3 election

Texas has set a new benchmark in political spending with its Senate primary race, amassing an unprecedented $110 million in campaign ad expenditures. This figure eclipses all previous records, underscoring the escalating role of financial influence in modern elections. The majority of this spending, approximately $88 million, has been allocated to Republican candidates, reflecting a significant disparity compared to the Democrats' $22 million investment. This imbalance highlights the differing strategies and financial capacities of the two parties vying for the seat. The Texas Senate primary, scheduled for March 3, features a competitive field of candidates, primarily driven by Republican contenders. The high spending among Republicans is attributed to their efforts to sway public opinion in a closely contested race. Key issues such as immigration reform, healthcare policies, and economic reforms dominate their campaigns, with each candidate leveraging substantial resources to air advertisements across major media platforms. In contrast, the Democrats' more modest expenditure indicates a different approach, possibly focusing on grassroot organizing or digital outreach. This record-breaking spending underscores the pivotal

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Originally published on The Hill on 2/25/2026