Thailand plays down ‘too expensive’ concerns from South Korean visitors
South China Morning Post
by SCMP’s Asia deskFebruary 13, 2026
Thailand has sought to counter perceptions of rising holiday budgets, maintaining that the country is not “too expensive” for South Korean tourists looking for cost-effective indulgence and comprehensive wellness.
According to officials from the Tourism Authority of Thailand (TAT), the perceived squeeze on the wallet cited by some South Korean visitors is a result of exchange rate volatility rather than the kingdom’s inflation.
“Our inflation rate is not that high. In fact, Thailand’s internal...
Verticals
worldasia
Originally published on South China Morning Post on 2/13/2026