That viral Big Arch burger video could be worth at least $18 million to McDonald’s in free publicity
MarketWatch
by Weston BlasiMarch 6, 2026
Rivals like Burger King and Wendy’s have also been biting off that McDonald’s CEO video — and industry experts say it’s good for business for everybody.
Verticals
financemarkets
Originally published on MarketWatch on 3/6/2026