That’s what studies are for
Seth Godin
by Seth GodinMarch 6, 2026
“Are you sure it’s going to work?” That’s the wrong question to consider when proposing a study. It’s also not helpful to say, “It’s unlikely to solve the problem.” All the likely approaches have already been tried. The useful steps are: Our fear of failure is real. It’s often so significant that we’d rather live […]
Verticals
businessmarketing
Originally published on Seth Godin on 3/6/2026