The biggest band you’ve never heard of
The Economist
February 26, 2026
AI-Generated Deep Dive Summary
The article highlights the surprising success of a South Korean boyband that managed to secure the second-highest-selling album globally in the past year, just behind Taylor Swift. Despite not being household names in Western pop culture, this group has achieved remarkable commercial success, particularly in Asia and beyond. The piece humorously suggests that parents can impress their kids by claiming they listen to this band, implying its widespread popularity among younger audiences.
The article explores how the boyband's rise is a testament to the power of K-pop's global influence. While artists like Lady Gaga or Justin Bieber might come to mind when thinking about top-selling albums, this group has carved out a niche in the international music market through sheer numbers and dedicated fanbases. The band's ability to dominate charts in countries across Asia and beyond underscores the growing importance of non-Western pop acts in the global music industry.
From a business perspective, this success story is fascinating. The boyband has not only achieved significant album sales but also built a lucrative empire through live performances, merchandise, and brand collaborations. Their ability to connect with fans on an emotional level while maintaining a strong online presence has allowed them to thrive in an increasingly competitive market. This highlights the potential for artists and businesses alike to tap into diverse cultural markets and create cross-border appeal.
Ultimately, the boyband's story is a reminder of how cultural trends can shift and evolve in the global economy. As K-pop continues to gain traction worldwide, it challenges traditional notions of what constitutes mainstream success in music. For businesses and marketers, understanding these emerging trends and leveraging them effectively can open up new opportunities for growth and innovation.
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Originally published on The Economist on 2/26/2026