The company that stopped making memory for gamers just explained how important memory is for gamers. Yeah, really
PC Gamer
by Jeremy Laird February 25, 2026
AI-Generated Deep Dive Summary
Micron, a leading memory manufacturer, has shifted its focus to producing memory for AI servers, which has raised concerns among PC gamers. While their recent blog post emphasizes the importance of increased GPU VRAM for next-gen gaming and AI-powered PCs, it comes at a time when they have reduced production of consumer-grade memory products. Micron highlights that modern games demand more VRAM due to factors like real-time ray tracing, high-resolution textures, and expansive open-world environments. These features strain traditional memory limits, leading to issues such as texture pop-in and frame stuttering. While their new GDDR7 technology enables up to 96 GB of VRAM—potentially unlocking next-generation gaming capabilities—it seems disconnected from the current reality for gamers who struggle with limited VRAM options.
The article points out that while Micron’s focus on AI and faster-growing markets makes business sense, it leaves gamers in a tough spot. With companies like Nvidia reducing availability of affordable 16 GB GPUs, gamers are already facing challenges in accessing high-performance hardware. Micron’s emphasis on AI and next-gen technologies is forward-looking, but it feels tone-deaf given the immediate needs of PC gamers. The company argues that more VRAM will enable cinematic-quality gaming and advanced AI features, which could enhance game performance by reducing data swapping and improving frame rates.
For readers interested in gaming, this matters because VRAM directly impacts visual fidelity and gameplay smoothness. While 96 GB of VRAM may seem excessive for today’s standards, it highlights the growing demands on GPU memory as games become more complex. The shift toward AI-powered PCs further underscores the importance of ample VRAM for both gaming and computational tasks. However, Micron’s pivot raises questions about whether consumer needs will be prioritized in the future. As gaming continues to evolve, the balance between performance and accessibility will remain a critical issue for hardware manufacturers.
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Originally published on PC Gamer on 2/25/2026