The EU moves to kill infinite scrolling
Hacker News
February 13, 2026
AI-Generated Deep Dive Summary
The European Union (EU) is taking a bold stance against "addictive design" features on social media platforms, specifically targeting infinite scrolling and similar mechanisms that keep users engaged for extended periods. In a move aimed at curbing excessive screen time and promoting healthier online habits, the EU has warned major tech companies like TikTok to modify these features or face significant fines. This regulatory push reflects a broader effort by Brussels to hold tech giants accountable for their impact on user behavior and mental health.
The initiative is part of the EU's ongoing efforts to regulate the tech industry, which gained momentum with its landmark Digital Services Act (DSA) and stricter enforcement of antitrust laws. The focus on "infinite scrolling" and other addictive design elements highlights a growing recognition of the negative psychological effects of these features. Critics argue that such mechanisms exploit human vulnerabilities, leading to compulsive usage and contributing to issues like anxiety, sleep disruption, and reduced productivity.
Tech startups and smaller platforms are particularly interested in how this regulatory shift might level the playing field. While large corporations have the resources to implement changes swiftly, smaller players may face challenges adapting to new compliance requirements. The EU's decision could also pave the way for similar regulations worldwide, setting a precedent for other governments to address tech-induced addiction.
This move matters because it signals a fundamental shift in how society views technology's role in daily life. By targeting features that prioritize user engagement over well-being, the EU is attempting to strike a balance between innovation and responsibility. For readers interested in tech policy, this development underscores the evolving landscape of digital regulation and its potential to reshape both consumer behavior and industry practices.
Ultimately, the EU's crackdown on infinite scrolling and other addictive design elements represents a broader cultural shift toward mindfulness and accountability in the tech sector. As regulators continue to scrutinize these platforms, the outcome could redefine how users interact with social media, fostering a more balanced relationship between technology and human well-being.
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Originally published on Hacker News on 2/13/2026