The latest viral choreography craze? Line dancing
The Economist
February 22, 2026
AI-Generated Deep Dive Summary
The latest viral choreography trend is line dancing, which has made a surprising transition from country-western honky-tonks to trendy urban bars. Originating in the 1940s with country-western music, line dancing has evolved into a modern phenomenon, attracting younger crowds who are redefining its appeal. In New York’s Desert 5 Spot bar, instructors like Spitfire and Sugarfoot lead groups through energetic dances set to popular tracks such as Chappell Roan’s “Good Luck, Babe!” This shift highlights how traditional forms of entertainment are being repackaged to resonate with contemporary tastes.
The trend has gained momentum as bars and clubs incorporate line dancing into their programming. These establishments are capitalizing on the growing demand for unique, interactive experiences that appeal to both locals and tourists. By blending modern music with classic dance moves, promoters are creating a fresh, accessible format that draws diverse audiences. This approach not only boosts foot traffic but also fosters a sense of community among participants.
From a business perspective, line dancing represents an innovative way to attract younger demographics who seek entertainment options that stand out from the norm. The trend’s adaptability allows bars to differentiate themselves in competitive markets, offering something new and shareable on social media. This strategy has proven effective, with venues like Desert 5 Spot reporting long lines of eager patrons waiting to join in.
Ultimately, the rise of line dancing in urban settings reflects a broader cultural shift toward blending tradition with modernity. It underscores the importance of innovation in maintaining relevance in today’s fast-paced entertainment industry, offering businesses an opportunity to tap into emerging trends while staying true to their roots. This trend not only drives economic activity but also fosters a sense of nostalgia and connection among participants, making it a winning formula for both fun and profit.
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Originally published on The Economist on 2/22/2026