The normalization of cruelty and bigotry in Trump 2.0
The Hill
by Bernard Goldberg, opinion contributorFebruary 13, 2026
AI-Generated Deep Dive Summary
Donald Trump's administration has been criticized for exploiting tragedies to boost his image and avoid accountability for controversial actions, such as blaming "Trump Derangement Syndrome" for Rob Reiner's murder or refusing to apologize for a racist video featuring Barack and Michelle Obama. This behavior highlights how Trump normalizes cruelty and bigotry through his responses to crises and his refusal to acknowledge harmful content linked to him.
Moreover, Trump has attempted to rebrand himself by associating his name with public institutions and landmarks, which some view as an effort to leave a lasting legacy despite controversies. His strategy of using tragedies for political gain underscores a broader societal issue where biased behavior is increasingly accepted in political discourse. This normalization not only affects public perception but also raises concerns about the erasure of historical context and the potential long-term influence on American politics.
Understanding why this matters lies in its implications for democracy and social cohesion. By perpetuating division and misinformation, Trump's actions erode trust in institutions and set a precedent where harmful rhetoric goes unchecked. This normalization could shape future political landscapes, making it crucial for voters to remain vigilant about the values they uphold.
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Originally published on The Hill on 2/13/2026