The Pokémon Company created 30th anniversary logos for every single Pokémon
Polygon
by Austin ManchesterFebruary 23, 2026
AI-Generated Deep Dive Summary
The Pokémon Company is marking its 30th anniversary with an ambitious and creative project: designing unique commemorative logos for every single Pokémon in existence, including regional forms and even Paradox Pokémon. This effort showcases the franchise’s dedication to celebrating its rich history while also serving as a strategic marketing move to engage fans and attract new attention. Each logo features the individual Pokémon on one side, paired with a Poké Ball-like “zero” symbol that represents the 30th anniversary theme. The colors of the “30” are carefully chosen to complement each Pokémon’s design, creating a cohesive yet personalized touch.
The initiative has already sparked significant interest among fans, with enthusiasts like Joe Merrick of Serebii cataloging the logos online. Fans can explore these designs on Serebii or share specific images, such as those of Bulbasaur, Charmander, and Squirtle, which have been shared widely on platforms like X. The logos are also making appearances in public spaces, such as the Osaka Namba Station, where they are displayed for passersby to enjoy.
Beyond the logo project, The Pokémon Company is rolling out a multifaceted marketing campaign to celebrate its anniversary. This includes collaborations with high-profile figures like Lady Gaga, who joined forces with Jigglypuff in a Super Bowl ad. Additionally, a Japanese hotel chain is offering Pokémon-themed rooms, and classic games like FireRed and LeafGreen are being re-released on the Nintendo Switch. These efforts demonstrate the franchise’s ability to adapt while staying true to its roots.
The 30th anniversary celebrations are far from over. Fans eagerly await the upcoming Pokémon Presents stream on February 27, which is expected to reveal new details about future games and initiatives. This series of announcements highlights The Pokémon
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Originally published on Polygon on 2/23/2026