The Science-Based Marketing Approach That Doubled My Revenue

Entrepreneur

by Joy Gendusa

February 25, 2026

AI-Generated Deep Dive Summary

The article highlights how integrating print marketing with digital strategies has proven to be a game-changer for business growth, enabling the author's company to double its revenue from $60 million to nearly $120 million in five years. The key takeaway is that direct mail offers a unique advantage over digital ads by creating stronger emotional connections and fostering trust among consumers. By leveraging both physical and digital channels, businesses can enhance credibility and drive engagement effectively. Research shows that print materials, such as postcards or catalogs, are processed differently by the brain, leading to better recall and comprehension compared to fleeting digital content. Studies indicate that interacting with physical media requires less cognitive effort, making it easier for messages to resonate. Moreover, direct mail is perceived as more trustworthy—76% of consumers trust print ads, while only 43% trust social media ads. This trust is particularly valuable in building lasting brand credibility. The author emphasizes the importance of balancing print and digital marketing. While digital ads are effective for quick engagement, print materials create a tangible experience that sticks with consumers longer. For instance, companies like Walmart, Nordstrom, and IKEA have successfully reintroduced direct mail campaigns, combining them with digital efforts to reinforce their messages and encourage responses. This hybrid approach allows businesses to reach diverse audiences while maintaining authenticity. The article also addresses the growing demand for print among younger generations, dispelling myths that they prefer solely digital methods. In fact, 72% of Gen Z would be disappointed if they stopped receiving mail, and 82% of Millennials find print ads more trustworthy than digital ones. This underscores a universal preference for physical materials across all age groups. For startups and growing businesses, this approach offers a cost-effective and memorable way to stand out in a crowded market. By investing in direct mail alongside digital marketing, entrepreneurs can tap into the unique benefits of print, such as higher engagement rates and stronger emotional connections with their audience. This strategy not only enhances brand credibility but also provides a tangible experience that digital-only campaigns often lack. In conclusion, the revival of direct mail highlights the enduring power of physical marketing in an increasingly digital world. By combining traditional methods like postcards and catalogs with targeted digital ads, businesses can create a balanced, high-impact marketing approach that resonates deeply with consumers and drives significant revenue growth. This strategy is particularly valuable for startups looking to build trust, establish authenticity, and capture attention in a competitive market.

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Originally published on Entrepreneur on 2/25/2026