The Sphere is taking its success in Las Vegas to the world
The Economist
February 26, 2026
AI-Generated Deep Dive Summary
The Sphere, an iconic orb-shaped attraction in Las Vegas, has rapidly gained fame since its debut, drawing massive crowds with its cutting-edge technology and immersive experiences. Showcasing Warner Bros’ "The Wizard of Oz" remastered with AI, the 15,000-square-metre screen surrounds audiences, creating a visually stunning environment that quickly made it Sin City’s hottest ticket. Recognizing the potential for global appeal, The Sphere is now expanding its reach worldwide.
This ambitious project combines entertainment and technology to deliver an unparalleled experience. The attraction's use of AI remastering enhances classic films, transforming them into high-quality spectacles. With a focus on innovation and scalability, The Sphere’s creators aim to replicate its success in international markets, positioning it as a leader in the entertainment industry.
The Sphere’s global expansion holds significant implications for business. Its success highlights the growing demand for unique, technology-driven entertainment experiences. By leveraging AI and immersive technologies, The Sphere sets a new standard for innovation in the entertainment sector, offering insights into future trends that businesses across industries can adopt. This move underscores the importance of adapting to evolving consumer preferences and technological advancements.
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Originally published on The Economist on 2/26/2026