'The Traitors' Format Hits 40 Territories With New Asia, Europe Deals

Variety

by Naman Ramachandran

February 20, 2026

AI-Generated Deep Dive Summary

The popular reality competition *The Traitors* continues to expand its global reach, with All3Media International announcing that the format has now been commissioned in 40 territories. This milestone highlights the show's adaptability and enduring appeal across diverse markets. Recent deals include adaptations for Indonesia, Serbia, Malta, Slovakia, and Estonia, each set to bring their own localized versions of the psychological game show. These new productions underscore the franchise's ability to resonate with audiences worldwide, blending intrigue and deception in a unique format that keeps viewers hooked. In Asia, Falcon, a leading Indonesian production company, will produce the local adaptation for Indonesia, scheduled to begin filming in 2026. The series will debut on Falcon’s streaming platform as a 10-episode celebrity edition. Meanwhile, in Europe, Serbia's PRVA TV has partnered with Rainmaker to create a local version, while Malta's adaptation will be produced by Greatt for Television Malta. These new adaptations follow recent commissions in Turkey, Brazil, Mexico, and South Korea, further solidifying the format's global dominance. The success of *The Traitors* extends beyond its television reach, with a London-based live experience currently underway and a stage production confirmed for 2027. Additionally, consumer products like tabletop games and a mobile app in development are expanding the brand's influence. The show has also achieved remarkable viewership numbers, such as the UK finale attracting 15 million viewers on BBC—one of the highest-rated broadcasts of the year. In the Czech Republic, the local adaptation *Zrádci* generated over 2

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Originally published on Variety on 2/20/2026