These 16 rising stars are helping brands like Disney and Nestlé navigate major changes in marketing
Business Insider
February 23, 2026
AI-Generated Deep Dive Summary
Business Insider highlights 16 rising marketing leaders who are driving innovation and growth for major brands like Disney, Nestlé, and Meta. These professionals are leveraging emerging technologies such as generative AI and creative social media strategies to redefine the industry's landscape. Their work underscores the importance of adaptability in a rapidly evolving market, where traditional approaches are being replaced by cutting-edge solutions.
Rachel Ferrigno, for instance, has transformed Zoetis' organic marketing channels into revenue drivers, generating 50,000 leads and $26 million in annual sales. Her use of generative AI and content marketing has set a new standard for the animal-health industry. Similarly, Benny Gee's creative campaign for Edmunds, which included 30 in-house assets and rapid-response strategies, boosted brand awareness by 8.8% in Los Angeles.
Zuri Godfrey at Meta successfully launched AI-powered smart glasses with influencer partnerships, while Mohib Iqtidar redefined L'Oréal's approach to mature consumers by shifting from antiaging to science-driven messaging. These marketers exemplify how cultural insights and tech-savvy strategies are key to modern marketing success.
The profiles showcase a diverse range of roles, from creative directors to social media managers, proving that innovation spans across industries. Their achievements highlight the growing influence of younger leaders in shaping brand narratives and driving business growth. This trend is crucial for businesses aiming to stay competitive by embracing new technologies and audience-driven approaches.
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Originally published on Business Insider on 2/23/2026