These former Big Tech engineers are using AI to navigate Trump's trade chaos | TechCrunch

TechCrunch

by Sean O'Kane

February 19, 2026

AI-Generated Deep Dive Summary

Tech startup Amari AI is leveraging artificial intelligence to transform the customs brokerage industry, which remains largely reliant on manual processes and outdated technology. Founded by former Google engineer Sam Basu and LinkedIn veteran Arushi Vashist, Amari AI aims to modernize customs brokers' operations by automating data entry and paperwork, allowing them to focus on customer service while adapting to rapidly changing trade policies. The idea for Amari AI emerged after Basu observed the inefficiencies in customs brokerage during a visit to a client’s office, where he saw stacks of paper files and manual processes. Traditional methods, such as using optical character recognition software, are limited and brittle, according to Basu. Instead, Amari's AI agents continuously monitor trade rules and update their reasoning in real-time, enabling brokers to quickly address sudden policy changes. Amari’s technology has already secured over 30 customers, including GHY International, a 125-year-old customs brokerage firm. The startup raised $4.5 million in funding before going public, with investors like First Round Capital and Pear VC recognizing the potential of AI to streamline an industry facing significant challenges due to chaotic trade policies. The company’s approach is particularly relevant given the high employee turnover and burnout rates among customs brokers. By offering AI-powered tools that handle repetitive tasks, Amari aims to alleviate these pressures while ensuring compliance with complex regulations. This innovative use of AI not only improves efficiency but also supports businesses navigating the unpredictable landscape of international trade policies. For tech enthusiasts, Amari’s success highlights the broader potential of AI in modernizing industries that have lagged behind in adopting technology. By addressing a critical need for real-time adaptability and efficiency, Amari AI demonstrates how cutting-edge technology can solve practical problems in even the most traditional sectors.

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Originally published on TechCrunch on 2/19/2026