Thirty years on, Pokémon is still a monster hit
The Economist
February 26, 2026
AI-Generated Deep Dive Summary
Thirty years after its debut, Pokémon continues to dominate popular culture, proving itself as a timeless franchise with global appeal. The recent opening of PokéPark Kanto in Tokyo, featuring over 600 Pokémon characters, underscores the enduring enthusiasm among fans of all ages. From children eager to catch their favorite creatures to adults who grew up with the series, Pokémon has maintained its status as a cultural phenomenon, blending nostalgia with innovation to keep audiences engaged.
The franchise’s success lies in its ability to adapt and expand across multiple platforms. Since its inception in 1996, Pokémon has evolved from a video game into a multi-billion dollar empire that includes trading cards, animated series, movies, and now theme parks. This diversification has not only sustained but also amplified its popularity, ensuring it remains relevant in an ever-changing entertainment landscape.
For businesses, the longevity of Pokémon offers valuable insights into effective branding and marketing strategies. Its ability to resonate with different generations while introducing new products and experiences highlights the importance of innovation and adaptability in maintaining long-term success. As the franchise continues to grow, its impact on global business and pop culture is undeniable, making it a prime example of how nostalgia combined with strategic growth can drive sustained profitability.
The economic influence of Pokémon extends beyond entertainment, as it has created a vast ecosystem of products and services that generate significant revenue. From video games and trading cards to themed attractions like the PokéPark, the franchise demonstrates how a well-crafted brand can create multiple streams of income while keeping its audience excited and engaged. This model serves as inspiration for businesses looking to build lasting connections with their customers.
As Pokémon celebrates three decades of success, its future looks brighter than ever. With new products in development and ongoing global expansion, the franchise is poised to remain a dominant force in entertainment and business for years to come. Its journey serves as a testament to the power of creativity, innovation, and staying true to one’s roots—key principles that continue to drive its remarkable success.
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Originally published on The Economist on 2/26/2026