This classic MTV website goes where Netflix dare not venture

Fast Company Tech

by Justin Pot

February 14, 2026

AI-Generated Deep Dive Summary

MTV’s iconic music-only channels are set to shut down on December 31, 2025, marking the end of an era that began with the playback of “Video Killed the Radio Star” in 1981. This closing caps a remarkable 44-year journey, symbolized by the same song playing at both its inception and conclusion. As music videos transition from TV to digital platforms, fans nostalgic for the unpredictable, channel-surfing experience need not despair. Enter MTV Rewind, a website that revives the retro vibe of watching random music videos on MTV. With over 30,000 videos spanning decades, it offers shuffled playlists for each era (1980s to 2020s) and channels dedicated to classic shows like Yo! MTV Raps and Headbangers Ball. The absence of recommendation algorithms mimics the serendipitous nature of traditional TV viewing, allowing users to explore unexpected gems. MTV Rewind’s simplicity is its strength—no apps or downloads required; just open the site and start watching. It’s free, ad-free (save for some retro-style ads), and a passion project with no plans for monetization. This design choice emphasizes accessibility and authenticity, making it a perfect tool for those seeking nostalgic comfort while maintaining modern convenience. For tech enthusiasts and designers, MTV Rewind exemplifies how digital projects can honor the past while embracing simplicity. Its refusal to prioritize algorithms or ads highlights the value of creating experiences that focus on user enjoyment over profit. As traditional media evolves in the digital age, MTV Rewind stands as a testament to preserving cultural heritage through innovative design.

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Originally published on Fast Company Tech on 2/14/2026