This hotline is letting fans congratulate the U.S. women’s hockey team after its gold medal win

Fast Company Tech

by Eve Upton-Clark

February 26, 2026

AI-Generated Deep Dive Summary

A new "gold medal hotline" has been set up for fans to congratulate the U.S. women’s hockey team after their historic Olympic gold medal win. Launched by PR firm Jennifer Bett Communications in collaboration with Cosmopolitan, the toll-free number (1-833-SHE-WON1) allows supporters to leave voicemails celebrating Team USA. Since its launch yesterday, it has received 278 messages, many from girls and women who find inspiration in the team's achievements. The hotline serves as a collective expression of gratitude from fans across the country. Jennifer Meyer, founder of Jennifer Bett Communications, explained that the initiative aims to remind the players they are seen, celebrated, and supported by their nation. Messages shared by callers highlight the emotional impact of the team’s success, with one caller expressing pride in the players' accomplishments and another sharing how the team rebuilt her confidence despite facing discrimination. The hotline comes after the U.S. women's hockey team defeated Canada on Sunday to secure its third Winter Olympics gold medal since 2018. However, their victory was overshadowed by a viral video from the men’s team locker room, where President Donald Trump congratulated the men’s team and humorously mentioned inviting the women’s team, prompting mixed reactions online. While most of the men’s team visited the Oval Office, the women’s team declined due to scheduling conflicts. The initiative underscores the growing recognition of female athletes in sports and the importance of fostering a supportive culture for them. By providing a platform for fans to voice their support, the hotline not only celebrates the players' achievements but also inspires young girls and women to pursue their passions, despite societal barriers. This creative use of technology and design highlights how innovation can amplify fan engagement and advocacy in sports. Ultimately, the gold medal hotline reflects the broader

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Originally published on Fast Company Tech on 2/26/2026