This Ikea plushie is swinging off the shelves because of Punch the sad viral TikTok monkey
Business Insider
February 24, 2026
AI-Generated Deep Dive Summary
A viral TikTok video of a lonely baby monkey named Punch has catapulted an Ikea Djungelskog orangutan plush toy into global demand. The seven-month-old Japanese macaque, rejected by his mother and peers at Ichikawa City Zoo, found solace in the soft toy provided by zookeepers. Videos of Punch hugging and protecting the plush went viral on TikTok, amassing millions of views and turning the toy into a must-have item.
The surge in popularity has led to stock shortages, with the $19.99 toy sold out at most US locations and reselling for hundreds on platforms like eBay. Ikea reported significant sales increases in Japan, South Korea, and the US, prompting the company to restock as quickly as possible. Additionally, Ikea donated more toys and storage items to support Punch and enhance the zoo's visitor experience.
The viral phenomenon highlights the power of social media in driving consumer trends. The emotional connection viewers felt towards Punch translated into a massive boost for the toy's sales, showcasing how viral content can create unexpected market opportunities. This story underscores the importance of adaptability and responsiveness in business, particularly in leveraging cultural moments for growth.
From a business perspective, the surge in demand for the Djungelskog plush demonstrates how viral trends can rapidly influence consumer behavior. Companies must remain agile to capitalize on such phenomena while ensuring ethical practices, as seen with Ikea's donation to support Punch and improve the zoo environment. This case serves as a reminder of the potential impact of social media-driven popularity on product success.
Verticals
businessfinance
Originally published on Business Insider on 2/24/2026