This legendary illusionist pulls off the most surprising trick of all

Sydney Morning Herald

by Daniel Herborn

February 19, 2026

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This legendary illusionist pulls off the most surprising trick of all

Asi Wind, a renowned Israeli-American magician known for his unique blend of card tricks, mind-reading, and storytelling, offers fresh insights into the art of magic in an age dominated by technology. Wind challenges the notion of "real" magic, emphasizing that magic is a choice audiences make when they enter a theater. He believes the key to captivating performances lies in sincerity, personal connection, and authenticity—qualities that resonate deeply with modern audiences seeking meaningful experiences. By creating autobiographical shows that reflect his personality, Wind ensures his work feels genuine and relatable. Wind’s journey began in Tel Aviv at age 13, learning from VHS tutorials and inspired by the legendary Spanish magician Juan Tamariz. Initially unimpressed by Tamariz’s unconventional style, Wind realized the power of a performer’s unique personality when he saw how Tamariz connected with audiences through humor and raw authenticity. This experience shaped Wind’s approach to magic, leading him to New York at 21, where he honed his craft performing in city parks before moving to small theaters and eventually Off-Broadway. Wind’s minimalist style—minimal props, simple black attire, and a focus on storytelling—sets him apart from traditional magicians. He incorporates his passions for painting and literature into his performances, creating shows that feel deeply personal and engaging. His success has earned him recognition, including being named Magician of the Year by the Academy of Magical Arts at Hollywood’s Magic Castle. In an era where technology often overshadows human connection, Wind’s approach to magic highlights the importance of sincerity and authenticity in entertainment. By prioritizing audience engagement and embracing his true self, Wind not only revitalizes the art of magic but also offers a blueprint for artists navigating a fast-changing world. His story is a testament to the enduring power of personal connection and creativity in an increasingly digital age. Wind’s legacy reminds us that magic is not about illusion but about creating meaningful moments with

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Originally published on Sydney Morning Herald on 2/19/2026