This magazine plays Tetris — here’s how
The Verge
February 22, 2026
AI-Generated Deep Dive Summary
The world’s first playable gaming magazine has been created by Red Bull in collaboration with The Tetris Company. This groundbreaking project ties into Red Bull’s larger initiative to integrate interactive tech experiences into its content. As part of a gaming tournament that culminated in the iconic Dubai Frame being transformed into the world’s largest playable Tetris installation using over 2,000 drones, Red Bull released an 180-page gaming edition of its lifestyle magazine, *The Red Bulletin*. This coincidental yet innovative timing highlights how print media can evolve to incorporate interactive and digital elements.
The Tetris Company has a history of creating unique, playable versions of the classic game across unconventional platforms, such as a McDonald’s chicken nugget box and even a wristwatch. However, the concept of embedding Tetris into a physical magazine is particularly intriguing due to its simplicity and accessibility. The magazine features puzzles that readers can solve by interacting with the pages, blending print storytelling with gameplay in a way that bridges traditional media with modern tech trends.
This innovation matters because it challenges the perception that digital experiences are superior over physical ones. By merging gaming with print, Red Bull demonstrates how established platforms can adapt to changing consumer preferences for interactive and engaging content. For tech enthusiasts and gamers, this project showcases the potential for creative cross-platform integration, offering a fresh perspective on how media can
Verticals
techconsumer-tech
Originally published on The Verge on 2/22/2026