This startup wants to bring back snail mail with an AI-powered app. Read the Notion memo it used to raise $2.8 million.
Business Insider
February 26, 2026
AI-Generated Deep Dive Summary
Escargot is a startup that aims to bring back the charm of physical greeting cards for Gen Z and millennials using an AI-powered app. Founded by cousins Andrew Gold and Aaron Albert, the company allows users to send customizable physical cards for various occasions like birthdays, holidays, or congratulations through its mobile app or website. The app also offers AI features such as remixing card designs with Google's Gemini and suggesting card-sending moments based on calendar and contact access. Escargot recently raised $2.75 million in seed funding from notable investors like Wischoff Ventures and South Park Commons, signaling strong interest in its unique approach to blending nostalgia with modern technology.
The greeting card market is estimated to be around $7.1 billion in the U.S., and Gold and Albert see a significant opportunity in targeting younger generations who grew up after 2000. They believe that while digital communication dominates today, there’s a growing desire for more human and tangible interactions, driven by a cultural shift toward valuing analog experiences like landlines and record players. Escargot is positioning itself as a tech-savvy alternative to traditional greeting cards, using AI not to replace human connection but to enhance it.
In its pitch to investors, Escargot emphasized its potential to expand beyond greeting
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Originally published on Business Insider on 2/26/2026