Threads is testing a shortcut to quickly start DM conversations | TechCrunch

TechCrunch

by Aisha Malik

February 26, 2026

AI-Generated Deep Dive Summary

Threads, owned by Meta, is testing a new feature that simplifies initiating direct messaging (DM) conversations. Users can type "DM me" or "Message me" in posts or replies, generating a hyperlink that invites others to start a private chat. Tapping this link opens a one-on-one DM chat; if both users follow each other, the message goes straight to their primary inbox. If they don’t follow, it lands in the "Message Requests" folder, preventing spam while still allowing connections. This feature aims to streamline communication on Threads by reducing the need to navigate profiles to start DMs. While Threads was slow to introduce native DM features, this shortcut highlights its growing focus on integrating messaging as a central part of its platform. The goal is to make conversations quicker and more accessible for users. Currently rolling out in the U.S. and Canada, the feature’s availability is limited, but it reflects Meta’s strategy to enhance user engagement through simpler interactions. This move follows other recent updates, including an AI-powered personalized feed and the ability to share posts directly to Instagram Stories without leaving the app. Additionally, Threads has been exploring in-message games, further emphasizing its push toward more interactive features. The development of this shortcut comes asThreads continues to grow rapidly, surpassing X (formerly Twitter) in daily mobile usage. While X still dominates on desktop, Threads’ mobile app has seen significant growth in active users over the past few months. This shift underscores Meta’s efforts to position Threads as a leading platform for real-time interactions. For readers interested in tech, this feature matters because it highlights how social platforms are evolving to prioritize user convenience and engagement. By reducing friction in communication, Threads is likely aiming to compete more effectively with other platforms like X and Instagram. The potential broader rollout of such features could reshape how users interact on these platforms, making DMs a more integral part of their experience.

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Originally published on TechCrunch on 2/26/2026