Threads now offers simplified sharing to Instagram

Social Media Today

by Andrew Hutchinson

February 23, 2026

AI-Generated Deep Dive Summary

Threads has introduced a new simplified sharing feature that allows users to directly post public content to Instagram Stories without leaving the app. The updated share button on Threads posts automatically formats the content into a full-screen Instagram Story template, streamlining the cross-posting process for creators and brands. However, this feature comes with limitations: users cannot edit the post before it appears on Instagram, meaning it will be shared as is in a basic, unstyled format. While this makes sharing quicker, it may result in less visually appealing content on Instagram compared to posts that are customized within the app. The introduction of this feature aligns with Meta’s strategy to promote cross-posting between Threads and Instagram Stories. Meta has been encouraging users to share their Threads posts to Instagram Stories through prompts that appear after posting. These prompts aim to leverage the potential for increased engagement by directing content fromThreads to a broader audience on Instagram. By making it easier to share, Meta hopes to boost content flow into Instagram Stories, which could enhance visibility and promotion for both platforms. For marketers and brands, this feature offers opportunities to expand their reach by sharing content across multiple channels with minimal effort. While the generic template may not be as engaging as customized Stories, the convenience of cross-posting can save time and resources. Brands might consider prioritizing the sharing of high-performing Threads posts to Instagram Stories, ensuring that the additional exposure outweighs any potential drawbacks like repetition or lack of visual appeal. Overall, this new feature streamlines content distribution for marketers while also serving Meta’s goal of strengthening the integration between its platforms.

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Originally published on Social Media Today on 2/23/2026