Threads posts can now be shared directly to your Instagram Story without leaving the app | TechCrunch

TechCrunch

by Sarah Perez

February 20, 2026

AI-Generated Deep Dive Summary

Meta has introduced a new feature in itsThreads app that allows users to share posts directly to their Instagram Story without leaving the app. This update aims to capitalize on Instagram’s extensive user base, potentially driving more traffic to Threads, which already boasts over 400 million monthly active users. The feature lets users preview how a Threads post would look on their Instagram Story within the app itself, streamlining the sharing process and enhancing convenience for users. Since its launch in July 2023,Threads has leveraged its integration with Instagram to rapidly grow its user base. Users can authenticate via Instagram credentials, allowing seamless connection of accounts and followers. Meta has also promoted Threads by displaying popular posts on Facebook and Instagram feeds, encouraging cross-platform engagement. These strategies have paid off, asThreads has doubled its monthly active users from 200 million in August 2024 to 400 million in August 2025, surpassing Elon Musk’s X app in mobile usage. This feature matters because it underscores Meta’s strategic focus on user experience and platform integration. By making sharing between Threads and Instagram more seamless,Meta is likely to increase engagement and adoption ofThreads. For tech enthusiasts and social media users, this

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Originally published on TechCrunch on 2/20/2026