TikTok Adds New Ad Types for Entertainment Marketers

Social Media Today

by Andrew Hutchinson

February 12, 2026

AI-Generated Deep Dive Summary

TikTok has introduced two new ad formats in Europe aimed at entertainment marketers: Streaming Ads and New Title Launch. These AI-powered ads use user engagement data to showcase personalized content from streaming services, offering video carousels or media cards with multiple titles. The New Title Launch format targets high-intent audiences based on preferences and price sensitivity, helping promoters of new releases like films or live events generate ticket sales. The platform also launched a BookTok Bestseller List to highlight trending books, potentially driving film adaptations. This initiative aligns with TikTok's growing influence in entertainment marketing, as evidenced by the 6.5 million daily posts about film and TV on the app. The success of 'Maxton Hall' exemplifies this trend, transitioning from a BookTok favorite to a Prime Video hit, demonstrating how TikTok trends can boost content popularity. TikTok’s new ad tools, unveiled during the Berlinale Film Festival, aim to capitalize on its massive audience engagement and cultural influence. By leveraging AI for personalized recommendations and tapping into trending book-to-film adaptations, entertainment brands can enhance their reach and conversions. This underscores TikTok's position as a pivotal platform for modern marketing strategies. For marketers, these innovations matter because they offer precise targeting and high-impact campaigns that align with consumer interests. With TikTok’s ability to drive cultural momentum and sales, entertainment brands can effectively use these tools to boost visibility and engagement in a highly competitive market.

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Originally published on Social Media Today on 2/12/2026