TikTok publishes latest EU usage, enforcement data

Social Media Today

by Andrew Hutchinson

March 1, 2026

AI-Generated Deep Dive Summary

TikTok has released its latest EU content enforcement and usage data for the period between July and December 2025, as part of their obligations under the EU Digital Services Act. The report highlights significant growth in TikTok's user base within the EU, with monthly active users rising to 178 million, an increase of 8 million compared to the previous reporting period. This steady expansion underscores TikTok's growing influence in the EU market, where it has seen a 31% rise in users since October 2023. The platform also detailed its content moderation efforts, revealing that over 112 million pieces of content were removed due to policy violations during the second half of 2025. Notably, 93.8% of these removals were executed by automated systems, which maintained a high precision rate of 97.6%. The majority of content removed fell under categories such as regulated goods and sensitive themes. Additionally, TikTok reported improvements in detecting fake likes and profiles, enhancing its enforcement mechanisms. TikTok's global reach is further illustrated by its user numbers in other key markets: over 200 million in the U.S., 30 million in the UK, and more than 8.5 million in Australia. While

Verticals

marketingsocial-media

Originally published on Social Media Today on 3/1/2026