TikTok releases its 2026 Discover List

Social Media Today

by Andrew Hutchinson

February 25, 2026

AI-Generated Deep Dive Summary

TikTok has released its annual *2026 Discover List*, a curated showcase of 50 top creators across five categories: Educators, Foodies, Icons, Innovators, and Originators. This sixth iteration highlights individuals who are driving innovation, education, and cultural impact on the platform. Selected based on their video creation volume, account growth, engagement metrics, and social influence, these creators will receive increased exposure, training opportunities, and direct support from TikTok’s team. The list serves as a celebration of creativity and a resource for both marketers and aspiring creators. The *2026 Discover List* features diverse voices like @missdarcei, a makeup artist promoting inclusivity in the beauty industry, and @kengo_book, a book lover revitalizing interest in forgotten literature. Each creator brings unique expertise to their craft, demonstrating how TikTok fosters innovation across industries. For example, educators use the platform to share knowledge, while innovators experiment with new trends and technologies. The *lookbook* created by TikTok provides detailed profiles of each selected creator, offering insights into their storytelling styles and contributions to their respective fields. This initiative is particularly valuable for marketers looking to identify top-tier creators in specific niches. By showcasing these influencers, TikTok helps brands discover potential collaboration partners and gain inspiration from successful content strategies. For creators, the list acts as a guide to building a strong online presence, offering tips on engagement, growth, and leveraging platform features. Overall, the *2026 Discover List* underscores TikTok’s role in shaping cultural trends and providing opportunities for creators to make a meaningful impact both on and off the platform.

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Originally published on Social Media Today on 2/25/2026