Tim Bradley Says $30M for Shakur Makes Sense Only If Garcia Follows

Boxing News

by Ken Woods

February 24, 2026

AI-Generated Deep Dive Summary

Tim Bradley has weighed in on the speculated $30 million deal for Shakur Stevenson, stating that such a figure would only make financial sense if paired with a high-profile opponent like Sergey "The Fixer" Garcia. The former lightweight champion argued that without securing a marquee fight against a top-tier boxer, the investment in Stevenson wouldn't align with business logic. Bradley's comments highlight the importance of strategic matchmaking in boxing promotions, where both star power and marketability play crucial roles in determining fighter payouts. Zuffa, the parent company behind UFC and other major combat sports ventures, has a history of making bold financial moves to attract attention. Their signings of high-profile boxers like Floyd Mayweather Jr. and Conor McGregor suggest a focus on generating media buzz and fan engagement. However, as Bradley points out, such deals often hinge on the ability to deliver compelling matchups that draw viewers and generate revenue. The debate over Stevenson's potential deal underscores the delicate balance promoters must strike between financial risk and reward. While a $30 million figure may seem extravagant, it could pay off if paired with a high-profile opponent capable of driving ticket sales and PPV buys. For fans, this situation highlights the intersection of boxing as both a sport and a business, where decisions at the highest level can shape the careers of fighters and the trajectory of the sport itself. Ultimately, whether Zuffa's pursuit of Stevenson makes sense financially will depend on their ability to deliver on Garcia's end of the bargain. If successful, it could set a new precedent for fighter compensation in the boxing world, signaling a shift toward even more lucrative deals for top talent. For now, the conversation remains centered on the potential synergy between Stevenson and Garcia, with much riding on whether this pairing can live up to the hype.

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Originally published on Boxing News on 2/24/2026