Tim Cook confirms a week of Apple product reveals

Engadget

by Kris Holt

February 26, 2026

AI-Generated Deep Dive Summary

Apple CEO Tim Cook has hinted at an exciting lineup of product launches for the coming week, starting on March 2. In a tweet, Cook teased “a big week ahead” with a short video showing someone crafting an Apple logo in the company’s signature space gray colorway. This suggests that Apple is gearing up to reveal its latest MacBooks soon, aligning with rumors of multiple product announcements over three days. The tech giant has already confirmed an in-person event for media and creators on March 4, adding to the buzz surrounding this week’s updates. Industry rumors suggest Apple could unveil at least five products, including the highly anticipated MacBook Air, updated 14-inch and 16-inch MacBook Pros with M5 Pro and M5 Max chips, and possibly an entry-level MacBook in vibrant colors inspired by the iMac. Additionally, new iPads and the rumored iPhone 17e are expected to join the lineup. These updates could cater to a wide range of consumers, from professionals seeking powerful machines to those looking for more affordable or colorful options. The excitement around these product launches lies in their potential to set new standards in computing power, design, and accessibility. For tech enthusiasts and Apple fans, this week promises to deliver a mix of innovation and practical upgrades across its product lines. Whether it’s the MacBook Air’s sleek design, the MacBook Pro’s advanced M5 chips, or the rumored iPhone 17e, these releases could redefine user experiences for years to come. With Cook himself setting the tone, Apple appears poised to make this one of its most significant weeks in recent memory.

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Originally published on Engadget on 2/26/2026