Todd Howard says AI's 'not a fad' but 'we're not using it to generate anything… that handcrafted human intention, is what makes things special, and that's where we want to be'
PC Gamer
by Rich Stanton February 23, 2026
AI-Generated Deep Dive Summary
Todd Howard, CEO of Bethesda, has reiterated the company’s cautious approach to integrating AI into its operations, emphasizing that while AI is not a passing trend, Bethesda currently does not use it to generate creative content. In a recent interview, Howard clarified that AI is viewed as a tool for data analysis rather than a means to automate or replace human creativity. He highlighted the importance of handcrafted, human-driven intention in creating unique and special experiences, particularly in storytelling and game design. While Bethesda recognizes the potential of AI to assist with time-consuming tasks, Howard stressed that the company remains focused on preserving the authenticity and craftsmanship that define their work.
Howard’s comments reflect a broader industry perspective, where AI is seen as both promising and controversial. While some, like Epic CEO Tim Sweeney, argue for embracing AI as an inevitable part of gaming’s future, others, such as Rockstar co-founder Dan Houser, have expressed skepticism or even disdain for its potential impact on creative integrity. Bethesda’s stance appears to be a middle ground: cautious yet open to exploring AI’s utility in enhancing efficiency and informing creative decisions without compromising the human element.
The discussion around AI’s role in gaming is particularly relevant for readers interested in the future of game development. As AI technology evolves, questions about its ethical use, potential to inspire or dilute creativity, and impact on traditional workflows remain unanswered. Howard’s emphasis on preserving human intention aligns with concerns raised by critics who worry that over-reliance on AI could erode the unique qualities that make games special—qualities that often stem from the passion and artistry of developers.
Ultimately, Howard’s remarks underscore the tension between leveraging AI as a tool to enhance creativity and maintaining the integrity of human-driven storytelling. While Bethesda is not currently using AI to generate content, the broader gaming industry continues to grapple with how best to incorporate this technology without losing sight of its core values. As AI evolves, so too will the debates surrounding its role in shaping the future of gaming.
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Originally published on PC Gamer on 2/23/2026