Tony Robbins, the megalosaurus of motivation
The Economist
February 26, 2026
AI-Generated Deep Dive Summary
Tony Robbins, often referred to as the “megalosaurus of motivation,” continues to captivate audiences with his larger-than-life approach to personal development and business success. Known for his high-energy events and unorthodox methods, Robbins has solidified his reputation as one of the most influential figures in the self-help and motivational space. While some may view him as overly dramatic or even cult-like, there’s no denying his impact on millions of people seeking inspiration and transformation. This article explores what it’s like to experience Robbins firsthand—whether you’re a believer or a cynic—and why his influence remains undeniable, even in the face of criticism.
The article paints a vivid picture of attending a Robbins event as a non-believer, likening it to attending church without fully embracing the religion or watching a tedious sport with die-hard fans. The experience is both fascinating and frustrating, blending moments of boredom with lingering curiosity. For those who don’t fully buy into his methods, there’s an undercurrent of doubt: are they missing something, or is Robbins simply over-the-top? This dynamic highlights the polarizing nature of his work, which has made him a target for criticism but also cemented his status as a cultural icon.
For business readers, understanding Robbins’ appeal—and the tactics he uses to engage such a diverse audience—is crucial. His ability to connect with people on an emotional level, even when they approach his events with skepticism, offers valuable insights into marketing, leadership, and human behavior. At a time when traditional methods are being challenged, Robbins’ success raises questions about what truly drives motivation and change in individuals. Whether you’re a believer or a skeptic, there’s no denying the impact of Tony Robbins on the world of business and personal development. His legacy, for better or worse, continues to shape how people think about success and self-improvement.
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Originally published on The Economist on 2/26/2026