‘Toy Story 5’ Trailer: A Toys Vs. Tech Battle Royale For Gen Alpha

Forbes Business

by Sabrina Reed, Contributor

February 19, 2026

AI-Generated Deep Dive Summary

**Summary:** "‘Toy Story 5’ Trailer Showcases Battle Between Toys and Technology Reflecting Gen Alpha’s Screen Obsession." Pixar’s upcoming film, *Toy Story 5*, offers a unique glimpse into the ongoing struggle between traditional play and digital entertainment. The trailer highlights Jessie, Buzz Lightyear, and Woody competing for Bonnie’s attention, mirroring how Generation Alpha gravitates towards screens over physical toys. This narrative choice not only captivates audiences but also serves as a metaphor for broader cultural shifts in children's preferences. Generation Alpha, the first to grow up with smartphones and tablets as companions, increasingly favors tech-driven entertainment. This trend poses challenges for toy companies, which must adapt by integrating technology into their products to stay relevant. The film’s trailer cleverly captures this dynamic, offering insights into how children today engage with both digital and physical play. By examining the trailer, it becomes evident that *Toy Story 5* is not just a continuation of its predecessors but a commentary on contemporary childhood. Jessie, Buzz, and Woody’s quest to regain Bonnie’s attention reflects broader societal changes. This shift underscores the importance for businesses to understand and cater to evolving consumer preferences, particularly in the entertainment and toy industries. Ultimately, *Toy Story 5* serves as both an entertaining narrative and a timely reflection of cultural trends. Its exploration of the toys vs. tech battle provides valuable context for understanding Gen Alpha’s behavior and its implications for future business strategies.

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Originally published on Forbes Business on 2/19/2026