Toyota Racing Development signs 13-year-old Keelan Harvick to a long-term driver deal - AP News
AP News
February 23, 2026
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Toyota Racing Development has made a significant move by signing 13-year-old Keelan Harvick to a long-term driver deal, marking a bold step in the company's strategy to nurture young talent and secure future success on the track. This decision highlights Toyota's commitment to investing in promising drivers early in their careers, potentially positioning Keelan as a key player in motorsports for years to come.
Keelan Harvick, hailing from North Carolina, is no stranger to karting competitions. Having started at just six years old, he has already accumulated multiple regional titles and championships under his belt. His impressive resume caught Toyota's attention, leading them to select him from a competitive pool of young racers. This deal not only secures Keelan's future with Toyota but also solidifies TRD's reputation for spotting and developing prodigious talent.
The signing comes at a pivotal time for Toyota Racing Development, which is increasingly focused on cultivating the next generation of drivers to maintain its competitive edge in motorsports. By aligning with Keelan early in his career, Toyota aims to provide him with the resources and support needed to reach his full potential. This strategic approach underscores TRD's commitment to building a pipeline of skilled drivers who can represent the brand effectively on the global stage.
Keelan's father, Greg Harvick, currently competes for Toyota as a seasoned NASCAR driver. While family connections often play a role in such opportunities, Keelan's skills and dedication have clearly earned him this deal. His early entry into Toyota's driver development program places him in an elite category, where he can benefit from mentorship, state-of-the-art training facilities, and access to high-profile racing events.
This move is not just about Keelan; it signals Toyota's broader strategy to identify and nurture talent that aligns with its long-term goals. By signing a driver at such a young age, Toyota demonstrates its confidence in Keelan's abilities and its belief in the importance of early development. This approach could set a precedent for other racing teams looking to sustain success by investing in the future.
For motorsport enthusiasts, this deal is exciting because it brings fresh energy and potential into the sport. Young drivers like Keelan bring innovation and new perspectives, which can invigorate competitions and attract a broader fan base. His journey with Toyota will likely capture significant media attention, further elevating his profile and that
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Originally published on AP News on 2/23/2026