Trump’s affordability agenda has a car problem it needs to fix

MarketWatch

by Michaela Baker

February 13, 2026

AI-Generated Deep Dive Summary

The Trump administration’s affordability agenda is missing a crucial piece: the auto market. While its efforts aim to tackle key drivers of the cost-of-living crisis, cars—often a family’s second-largest purchase after a home—are surprisingly overlooked. A significant opportunity was lost when an appeals court struck down an auto-dealer transparency law that could have saved Americans $3.4 billion. This ruling undermines efforts to make car buying more affordable and transparent. Cars are essential for daily life in America, with most families relying on them for work, school, and errands. The auto market is deeply intertwined with financial stability, as purchasing a vehicle often involves loans or leases that can strain household budgets. Despite this, the administration’s affordability measures have not addressed the lack of transparency in pricing or dealer practices. This oversight leaves consumers vulnerable to hidden fees and unclear terms. The struck-down law aimed to enhance price transparency by requiring dealerships to disclose upfront pricing, including manufacturer incentives and discounts. This could have empowered buyers to compare prices more effectively and reduce costs. By eliminating this law, the appeals court decision has weakened consumer protections in a market where clarity is critical for financial planning. The auto industry’s lack of transparency not only affects individual wallets but also impacts the broader economy. Higher car prices and opaque practices contribute to the rising cost of living, making it harder for

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Originally published on MarketWatch on 2/13/2026