UFC Announces 12 Official Fights For March Card in Seattle

Forbes Business

by Trent Reinsmith, Contributor

February 14, 2026

AI-Generated Deep Dive Summary

The UFC has made a significant move in expanding its presence in the Pacific Northwest by announcing 12 official fights for an event set to take place on March 28 at Climate Pledge Arena in Seattle. This marks a strategic step in the organization's ongoing efforts to grow its fan base and solidify its brand in new markets. The main event of the card features a highly anticipated matchup between Israel Adesanya, the middleweight champion, and Joe Pyfer, a rising star in the sport. This announcement underscores the UFC's commitment to diversifying its event locations, which aligns with its broader business strategy of global expansion. Seattle, a major cultural and economic hub, offers significant potential for attracting both local fans and international viewers. The choice of Climate Pledge Arena, a state-of-the-art venue known for hosting high-profile events, further enhances the event's appeal and ensures a world-class experience for attendees. From a business perspective, this move reflects the UFC's ability to leverage its popularity in the sports entertainment industry. By securing partnerships with local businesses and media outlets, the organization is not only boosting ticket sales but also expanding its sponsorship opportunities. The event is expected to generate substantial revenue, further cementing the UFC's position as a dominant force in mixed martial arts and beyond. For fans of the sport, this means more accessible and exciting content, while for businesses, it presents new avenues for brand exposure and investment in a rapidly growing market. This event also highlights the UFC's ability to adapt to changing consumer preferences and market trends. By consistently delivering high-quality programming and fostering strong community ties, the organization is setting itself apart as a leader in the sports entertainment landscape. As the UFC continues to expand its reach, it

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Originally published on Forbes Business on 2/14/2026