Understandable AI paranoia has inspired a developer to change the handcrafted character art in its upcoming sim: 'They look a bit AI'
PC Gamer
by Fraser Brown February 19, 2026
AI-Generated Deep Dive Summary
Transport Fever 3’s developer, Urban Games, has decided to overhaul the game's character art after players expressed concerns that it resembled AI-generated content. Despite assurances that no AI was used in creating the game, the characters' sleek, polished appearance raised suspicions among players familiar with the uncanny aesthetic often associated with AI art. This led to feedback during a beta test, where players noted the characters looked "a bit AI," prompting Urban Games to rework the portraits to ensure they are unmistakably handcrafted.
The issue highlights the growing impact of AI on consumer perceptions in gaming. As some studios embrace AI tools for game development—like Krafton’s push toward becoming an "AI-first company"—others, like Urban Games, prioritize authenticity and human creativity. The developer emphasized that Transport Fever 3 is entirely handcrafted, with no AI involvement, a stance they believe is crucial to maintaining trust and a unique gaming experience.
This decision underscores the importance of transparency in game development, especially as AI becomes more prevalent. For gamers, distinguishing between AI-generated and handcrafted content can influence their perception of quality and immersion. Urban Games’ commitment to reworking the character art not only addresses player concerns but also reinforces the value of traditional, human-centered creativity in gaming.
Ultimately, Transport Fever 3’s approach reflects a broader debate in the industry about balancing innovation with authenticity. While AI offers potential efficiencies, it also risks overshadowing the unique artistic vision that handcrafted content provides. By ensuring their characters are free from any AI-derived aesthetic, Urban Games is sending a message: human creativity remains at the heart of their craft. This dedication to authenticity resonates with gamers seeking genuine, immersive experiences, making it a key consideration for developers in an evolving industry landscape.
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Originally published on PC Gamer on 2/19/2026