Variety Announces 2026 Entertainment Marketing Summit Programming

Variety

by wcinkala

February 26, 2026

AI-Generated Deep Dive Summary

Variety has unveiled the lineup for its 2026 Entertainment Marketing Summit, presented by Deloitte, which will take place on April 22 in Los Angeles. The event features an impressive roster of speakers, including Tina Knowles, renowned businesswoman and founder of Parkwood Entertainment, and Pam Abdy, co-chair of Warner Bros. Motion Picture Group. These leaders will discuss topics ranging from their influential careers to the future of entertainment marketing. Knowles will focus on her memoir *Matriarch* and her groundbreaking work with brands like Cécred and BeyGOOD, while Abdy will highlight Warner Bros.’ achievements in storytelling, global box office success, and Oscar-winning films such as *Sinners* and *One Battle After Another*. Additionally, a keynote roundtable will bring together top marketing executives from Universal Pictures, Paramount, and Warner Bros. Streaming to share strategies for creating compelling campaigns. The summit’s agenda also includes sessions on franchise expansion, experiential marketing, AI-driven innovation, and the creator economy. Notable speakers include Josh Goldstine from Paramount, Shauna Spenley from Warner Bros., and Dwight Caines from Universal, among others. Topics will explore how brands can leverage new platforms and technologies to connect with audiences, including strategies for sequels, podcasts, video games, and themed attractions. This year’s event underscores the evolving landscape of entertainment marketing, with a increased focus on AI integration and experiential campaigns. The summit aims to bring together industry leaders to discuss how they are redefining brand storytelling and audience engagement in a rapidly changing media environment. For those interested in staying ahead in

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Originally published on Variety on 2/26/2026