Warner Bros says sweetened Paramount bid may top Netflix deal
Financial Times
February 24, 2026
AI-Generated Deep Dive Summary
Warner Bros is evaluating whether a revised bid from Paramount could surpass the Netflix deal in terms of value and strategic benefits. This potential transaction highlights the intensifying competition among major media companies to acquire Hollywood studios, reflecting broader shifts in the entertainment industry landscape. The decision could significantly impact Warner Bros' future direction, as well as the dynamics between streaming giants like Netflix and traditional studio players.
The pursuit of Warner Bros by multiple high-profile bidders underscores the strategic importance of owning a major studio in today's media ecosystem. While Netflix is known for its focus on original content, Paramount's offer may appeal to Warner Bros due to potential synergies in distribution, production capabilities, or streaming platform integration. This competitive landscape also positions David Ellison’s media group as a key player, with Amazon's resources potentially influencing the outcome.
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Originally published on Financial Times on 2/24/2026